It's been a few more days where it feels like everything is coming together. I walked into a group's office on Friday, and before I could begin presenting they said "we've heard good things about your product". Little did I know there had been a study group 2 nights prior where a handful of my clients were speaking on their successes with record sharing technology.
My presentation almost felt too easy from that point forward, the end users' words were much more powerful than anything I could have said. It shows a turning point moving forward because the message is now coming less from us, and more from within the dental community. It even has less to do with our story as a start-up, and more about dentists saying "this makes sense, I need this".
Not too long ago, we had a vision that still needed to be proven. The challenge came of extending it beyond the small group of dentists who helped build the eDossea platform, and as many already know new technology is not always understood when first introduced. We were setting forth to disrupt what we believed to be an archaic process in practice management. The plan: start small, document success, make necessary changes, then make it something everyone can format to. That in itself is an ongoing process.
Contacts are now coming in from around the world as dentists from Canada to Australia know that online security is critical as they make decisions to protect patient data. They also understand a simple concept: reduced expenses equal better revenues for the practice. The efficiencies of cloud computing have transformed our everyday lives, so why would we hold it back from improving how we do business?
The momentum created by this is tough to beat. Now, I can launch into a web demo at the request of a University that wants this shown to its dental students (sorry for the poor audio guys, I've since fixed that!). To fall into a category of not just "what's new", but also "where dentistry is heading", is just one more step that propells a team forward onto the next big things.
The champion of all this is Innovation. Without a group of practice owners who stepped up to try something new, none of this happens. A new idea is great, on a drawing board it looks even better, but it's still limited to interpretation. Once it goes into use by a community, then it can speak for itself.
-Shawn Harrington
on twitter: @eDossea
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